How TikTok Helped a Beauty Clinic Get 60% More Enquiries

How TikTok helped a beauty clinic get 60% more enquiries is the headline from a new TikTok for Business case study. Linh Anh Beauty Clinic in Vietnam paired two lead capture tools inside one Smart+ campaign. As a result, cost per lead also fell by nearly half. Consequently, that gives marketers a fresh reference point for lead generation planning.

Inside Linh Anh Beauty Clinic’s TikTok Lead Generation Test

Linh Anh Beauty Clinic is an aesthetic clinic in Vietnam. It ran TikTok Smart+ Lead Generation with Multiple Location Selection to solve a common problem. Typically, scaling leads for a beauty clinic raises costs or lowers quality.

So the pilot paired Direct Message chat with Instant Form in one campaign. TikTok’s system then routed each viewer to whichever destination fit best.

The clinic offers permanent makeup, skincare, and non-invasive treatments across a nationwide branch network. Therefore, it needed a setup that filled appointment books without inflating its advertising strategy budget. Instead of a full rollout, TikTok’s account team suggested a controlled test.

How Multiple Location Selection Changes TikTok Ads

How TikTok Helped a Beauty Clinic Get 60% More Enquiries in Vietnam

Multiple Location Selection lets one tiktok ads campaign serve more than one lead destination at once. As a result, advertisers no longer need to pick a single funnel.

Instead, the feature automatically matches each viewer with Direct Message, Instant Form, or a website form, whichever converts best. Each destination still carries one clear call to action, so the viewer’s next step never feels confusing.

Linh Anh tested Direct Message alone against a combined Direct Message and Instant Form setup. First, Direct Message Automated Chat asked about age and treatment interest.

As a result, only qualified prospects reached the clinic’s team. So conversion quality held steady even as volume grew.

TikTok also recommended a specific setup to support the test:

• Ten ad creatives per ad group, refreshed often to avoid fatigue.
• TikTok recommended a daily budget set at twelve times the target bid, so its system has room to optimize.
• The same audience and targeting settings across both campaign versions to isolate the true impact.

The Results: Lower Costs, Higher Quality Leads

Adding Instant Form alongside Direct Message raised leads and cut costs at the same time. Lead volume grew by 60%, while cost per lead fell by 48%.

Cost per qualified lead also dropped by 32%. Because quality held steady, the clinic avoided the usual trade-off between volume and quality.

The results broke down as follows:

• Lead volume rose 60% compared with the Direct Message-only campaign.
• Cost per lead fell 48% across the combined campaign.
• The cost per qualified lead dropped 32%, showing the extra volume did not dilute quality.

For appointment-driven businesses, this outcome stands out. Generating more enquiries usually means accepting higher costs or weaker prospects. However, Linh Anh’s test suggests automated routing across lead formats can break that pattern.

This held even within a short campaign window. Linh Anh’s results show how TikTok helped a beauty clinic get 60% more enquiries, without raising acquisition costs.

Why This Matters for TikTok Advertising in Malaysia

Malaysian beauty clinic owners face a similar trade-off. Currently, tiktok advertising reaches a large share of the region’s target audience through short video and in-app messaging.

So a campaign structure that lifts conversion rates without adding cost deserves local attention. Increasingly, consumers search for treatments the way they search for entertainment.

TikTok has increasingly positioned itself as a discovery tool, not just a video app. According to Free Malaysia Today’s coverage of the trend, roughly three-quarters of Gen Z users search on TikTok. Meanwhile, just over half prefer it to Google for certain queries.

Overall, this reflects a broader shift in which social platforms function as search engines for younger consumers.

This shift matters for any aesthetic clinic running digital marketing in Malaysia. Increasingly, younger patients discover treatments through short video before typing a query into Google.

As a result, Messaging Ads and Instant Forms let clinics create content once. Then, they capture interest across formats, instead of building separate campaigns for each channel.

The Linh Anh case follows a broader pattern. Automation is reshaping lead generation, much like other AI-driven ad platforms expanding in Malaysia.

Frequently Asked Questions

What is TikTok Smart+ Lead Generation with Multiple Location Selection?

Multiple Location Selection is a tiktok ads feature that runs several lead paths inside one campaign. It automatically routes each viewer to Direct Message, Instant Form, or a website form. The system picks whichever destination that viewer is most likely to complete.

How much did Linh Anh Beauty Clinic’s enquiries increase?

Linh Anh’s beauty clinic enquiries rose by 60%. This followed the addition of Instant Form to its Direct Message advertising strategy. Meanwhile, cost per lead fell by 48% at the same time.

Can a Malaysian clinic run the same TikTok strategy?

Yes, any business using TikTok’s lead generation tools can test Multiple Location Selection. Ideally, you need enough creative variety and budget so TikTok’s system can optimize delivery across formats.

Does adding more lead channels lower lead quality?

Not necessarily, since cost per qualified lead fell by 32% in Linh Anh’s case. This shows the extra volume did not come from lower quality prospects.

What budget does TikTok recommend for this type of campaign?

TikTok recommended a daily budget set at twelve times the target bid. It also paired this with about ten ad creatives per ad group, giving the system enough room to optimize.

What This Means for Beauty Clinics Watching TikTok Ads

The Linh Anh result is one tiktok advertising case study, not a universal guarantee. However, it adds to a growing list of examples. Increasingly, combining lead formats within TikTok’s automated tools has improved both volume and cost.

In short, how TikTok helped a beauty clinic get 60% more enquiries offers a useful, if narrow, blueprint. So clinics evaluating tiktok ads for the first time now have another real-world reference point. They can weigh it against their own target audience and budget.